“Terra Live Music” with Prince Royce “Soy El Mismo” Successfully Engaged Users Worldwide (Terra Press Release)
“Terra Live Music” with Prince Royce “Soy El Mismo” Successfully Engaged Users Worldwide
The performance was live-streamed captivating an international audience and generating over 190,000 video streams
Miami, FL – January 31, 2014 – “Terra Live Music in Concert” with Prince Royce “Soy El Mismo” presented by Terra, a global digital media company and content producer with a presence in 19 countries, generated over 190,000 streams globally, including 19% from mobile. The concert was live streamed on December 4, 2013, online and via mobile devices and continues to be available via Video on Demand (www.terra.com/princeroyce). Prince Royce’s first ever live stream encouraged a global audience to join the action via social media, sharing comments using the hashtags #TerraLiveMusic, #Prince Royce and #SoyElMismo. “Prince Royce ended our year on a high note and our clients Pepsi, Samsung, Sprint and Toyota Corolla all played a pivotal role in yet another terrific “Terra Live Music” Production, said Liz said Liz Sarachek Blacker, Chief Revenue Officer of Terra in the United States. “We are very pleased with the results both domestically and globally, as well as day of and VOD for this final production of 2013 with Sony Music,” added Sarachek Blacker. “Terra Live Music” proved again to be an innovative program bridging digital, mobile, social and content for our Hispanic audience,” said Kymber Umaña, Sprint Hispanic Marketing Manager. “As a leader in innovation, Sprint was pleased to play a role in the success of this program, as we continue to offer our consumers an enhanced mobile experience with the hottest entertainment content and fast 4G LTE technology where available.” “Terra Live Music in Concert” with Prince Royce offered fans around the world the ability to experience and enjoy his talent firsthand wherever they were located across any platform and/or live in Miami at an unforgettable concert. “We are thrilled with the results of the “Terra Live Music in Concert” with Prince Royce live streaming event,” said Ruben Leyva, Senior Vice President, Business Development for Sony Music Entertainment Latin Region, Spain & Portugal. “Partnering with Terra on this project helped us wrap up 2013 on a high note with this pivotal album in Prince Royce’s career.” “Terra Live Music in Concert” with Prince Royce is available for viewing, free of charge, on Video on Demand at www.terra.com/princeroyce and http://entretenimiento.terra.com/musica/terra-live-music/videos/. About Terra Created in 1999, Terra is one of the largest digital media companies in the world, reaching a monthly audience of 100 million people interested in entertainment, lifestyle, sports and news content. Terra’s content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens and devices – including PCs, tablets, smart phones, connected TVs and DOOH screens. In addition to breaking news on its portals and its premium products and services, Terra is recognized for its excellence in live broadcasts of major sports and entertainment events – from live shows with artists like Paul McCartney, U2, Prince Royce and Kings of Leon, to the Olympic Games, which were transmitted live, in up to 36 simultaneous channels throughout Latin America in 2012. Headquartered in Brazil, Terra has offices in the United States, Latin America and Spain. About Prince Royce Prince Royce is the biggest breakthrough artist the Latin music industry has seen in many years. Royce’s third album “Soy El Mismo” debuted at #1 in the US and Puerto Rico on Billboard’s Top Latin Albums chart, on a milestone week in which he also reached #1 on Billboard’s Hot Latin Songs chart (for a fourth time) with hit single “Darte Un Beso”. He also garnered his first American Music Award nomination for Favorite Latin Artist. His self-titled debut album has been certified 3x Platinum in the US and Puerto Rico, and 4x Platinum in Chile. The twenty-four year old has recorded hit songs with superstars Maná, Daddy Yankee and Thalia, toured the US with Enrique Iglesias and Pitbull, closed 2012 with his own 30 city US tour which included sold-out shows at Radio City Music Hall and the NOKIA Theatre LA LIVE, and was the winning coach in the debut season of the top-rated US Latin TV show La Voz Kids. He had the honor of performing at the prestigious Viña Del Mar Music Festival in 2012 garnering the top honors – something unprecedented for a young developing artist. Royce is a three time Latin Grammy nominee and has won 16 Latin Billboard Awards, 13 Premio Lo Nuestro and 17 Premios Juventud. At the age of twenty-two, he garnered the Composer of the Year Award at the 2012 Latin Billboard Awards, becoming the youngest person in the history of the awards to receive the honor; and at 23 he obtained the 2013 BMI Latin Songwriter of the Year Award. Last year, the artist signed a major recording contract with Sony Music Entertainment with plans to release Spanish-language albums through Sony Music Latin as well as English-language albums via RCA Records.