As the female Latin artist with themost Top 10s on Billboard’s Latin Rhythm Airplay, ten No.1 singles and dozens of gold and platinum plaques, theDominican Pride anthem “Wow BB’’ (El Alfa, Chimbala)and her reggeaton summer banger “Mayor que usted”alongside Daddy Yankee and Wisin & Yandel, were recentlycertified Gold and Platinum.
As the Dominican starletprepares for her boldest chapter yet, her sophomorealbum NATTIVIDAD landed as “the most-listened toalbum” on multiple digital platforms in its first week andproduced five #1 hit radio singles in the U.S. and Mexico.
In tandem with the record, she executive produced theeight-episode YouTube Original Series, BRAVA, starredin the popular docu-series Everybody Loves Natti onAmazon Prime Video and became the first Latin artistto launch her own sparkling wine brand, TASHA.
As abrand ambassador, Natti was a spokesperson for theMAC cosmetics campaign “Baile de Ojos” with PablloVittar, Pandora jewelry’s “Beats of Pandora” campaignand joined Grubhub’s Restaurant Strong Fund, helpingprovide aid to restaurants and workers affected by thepandemic.
An artist whose music transcends time, Natticontinues to break stigmas with powerful messages ofempowerment and continues to create a deep connectionwith fans by showing a deep commitment to her culture,becoming, without a doubt, one of the most popular Latinartists and influencers today.