Gustavo Adrián Cerati was born in 1959, in Buenos Aires (Argentina). He is considered one of the most prolific artists of the Argentinian musical scene, with a career beginning way back in 1983.
His early guitar lessons quickly paid off when he met his fellow band-members Zeta Bosio and Charly Alberti, to give shape to what was soon to become the main Spanish-speaking band in the Americas: Soda Stereo, a trio with Cerati being the leading voice and also playing guitars.
It was 1985 when Soda Stereo jumped into the spotlight in Argentina, to later start their successful career abroad.
Their songs, a mix of pop-rock with elegant lyrics and a funky vibe, reached the top of the charts all over Latin America, achieving a continental success that has not been paired ever since. With a top-notch sense of aesthetics, they performed all over the continent, from intimate sessions in underground pubs to carefully-staged massive concerts in open-air stadiums.
Soda Stereo was signed to CBS in 1983. They published their first album, "Soda Stereo", in 1984, soon followed by the hugely successful "Nada Personal" (1985). With "Signos" (1986), they started touring the main Latin American cities, paving the way for a continental Sodamania, as the devotion that this band generated in hundreds of thousands of fans all over the region has been named. This phenomenon opened the market for Argentinian music, arguably the most influential from of "local" rock in Latin American from those days onwards.
Later came "Ruido Blanco" (1987), and "Doble Vida" (1988), the album that confirmed the role of Soda Stereo as an international band, with all-time hits such as "Lo que sangra" and "En la ciudad de la furia". "Canción Animal" (1990), in turn, opened the doors of the Spanish market playing in cities like Sevilla, Madrid, Barcelona, y Valencia. The group would close the year with a historical free concert in downtown Buenos Aires, for a crowd of more than 250,000 people.
"Dynamo" was published in 1992, and presented during the sixth Latin American tour of the band. Three years afterwards, the group was to publish what would become their last studio album, to then go on tour to the US in 1996.
In mid 1997, the band officially announced their break-up. They toured Latin American together for the last time, performing in Mexico, Venezuela and Chile; the journey ended with an official goodbye concert at the main football stadium in Buenos Aires, with an audience of 80,000 people.